Post by arfanho7 on Feb 24, 2024 5:20:04 GMT
Today we’re talking to Professor Karim Lakhani about one t shirt retailer who literally built their business around community engagement in the case entitled “Threadless the Business of Community.” I’m your host Brian Kenny and you’re listening to Cold Call. Professor Lakhani specializes in the management of technological innovation and firms and communities and he’s one of the leaders of our school’s Digital Initiative. to be here Brian. BK So I want you to start by setting up the case for us.
What is Threadless about KL I came across Threadless when I was a doctoral student researching this phenomenon of communities. Being a graduate student all you do is wear t shirts. And I said “Well this Egypt WhatsApp Number List is interesting. This is a community based t shirt company where all of the designs for the t shirts come from the community. The community also votes and then they print the best ones.” They were making money really well. So I signed up to the website and I started to vote on t shirt designs. When I moved over to HBS to become a professor the case method was front and center.
I thought this—focusing on this company and how this company works with their community to both innovate to generate innovations to select innovations to now even fund innovations—was just a fascinating way for us to be able to explain my research to a general audience. BK You chose to do it in kind of a non traditional way. This was a multimedia case. case where you get to sense the community but also the company and how quirky the company is how edgy the company is and how great the founders and the employees of the firm are as well.
What is Threadless about KL I came across Threadless when I was a doctoral student researching this phenomenon of communities. Being a graduate student all you do is wear t shirts. And I said “Well this Egypt WhatsApp Number List is interesting. This is a community based t shirt company where all of the designs for the t shirts come from the community. The community also votes and then they print the best ones.” They were making money really well. So I signed up to the website and I started to vote on t shirt designs. When I moved over to HBS to become a professor the case method was front and center.
I thought this—focusing on this company and how this company works with their community to both innovate to generate innovations to select innovations to now even fund innovations—was just a fascinating way for us to be able to explain my research to a general audience. BK You chose to do it in kind of a non traditional way. This was a multimedia case. case where you get to sense the community but also the company and how quirky the company is how edgy the company is and how great the founders and the employees of the firm are as well.
